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YourLibaas launches Sana Safinaz Luxury Festive Collection


YourLibaas has exclusively launched Sana Safinaz luxury festive collection within India. The latest lawn suit collection has been featured as part of 'The Big Diwali Festive' sale wherein it is offering discounts during Dhanteras and Diwali. The collection has 12 variants and was launched as part of a flash sale event. Six designs have already been sold out since the launch event.

Predictive analytics and trend data from pre-purchases are used to decide the procurement quantity to avoid running out of stock. "We host flash sales at 5PM on the launch day, and the upcoming collections page has information about the launch event. The popular variants usually run out of stock within a short period, and we are working on a better demand prediction mechanism", said Akram Tariq Khan, cofounder of YourLibaas. 

During the lockdown, YourLibaas started online consultation with stylists to receive recommendations based on the customer's requirements. The stylist would ask them queries about the event they are buying the apparel for and suggest pieces accordingly. As the pandemic has resulted in consumers shying away from brick-and-mortar stores, we are working on a virtual try-on tool to visualize how a product shall look like upon them.

The augmented reality-based tool would lead to decreased returns and build solid buyer confidence. "YourLibaas was founded in 2014 as a small New Delhi baed startup and our primary product is unstitched apparel, which has multiple pain points that still need to be addressed six years down the line. We receive customer queries and complaints if the product doesn't suit them after getting it stitched. Online consultation by expert stylist has resulted in a 25% decrease in product returns", commented Khalid Raza Khan, CEO of YourLibaas.


The site also gives visitors online consultations with their experts on application tips, shade matching advice, and more. As we advance, the brand plans to introduce features like a virtual tool for trying on make-up and a 'click and collect' feature, which will allow consumers to check if a product is available, place their order and pick it up from one of their offline stores. 


Lawn, a finer version of cotton

A unique selling point for the apparel available at YourLibaas is the material it is made of - Lawn fabric, a more refined version of cotton that is rare and indigenous to Punjab and Sindh regions. It is odor resistant and airy, which makes it a perfect fit for the summers. The suits are embroidered with silver tilla and cream thread work, inspired by trellis. They also feature floral, paisley, and shikargarh motifs embroidered in distinct colors.

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